Gong’s Revenue AI platform is now available for purchase directly through Microsoft’s commercial marketplace, the company announced on July 1, 2026. The move connects the revenue intelligence specialist’s call-recording and deal-analysis tools to Microsoft Copilot, Dynamics 365, and Teams, and lets enterprise customers buy the software using their existing Microsoft agreements and pre-committed cloud budgets.
The Marketplace Announcement
Starting this month, Gong Revenue AI appears as a transactable offer in both Microsoft AppSource and the Azure Marketplace. Customers who hold a Microsoft Customer Agreement (MCA), an Enterprise Agreement (EA), or a Cloud Solution Provider (CSP) subscription can now purchase Gong licenses alongside their other Microsoft services. The listing also qualifies for Azure consumption commitments—meaning organizations that have negotiated spending thresholds with Microsoft can count Gong subscriptions toward those commitments, the same way they would for Power BI or Microsoft 365 add-ons.
Technically, the integration connects three Microsoft surfaces: Dynamics 365 Sales, Microsoft Copilot for Sales (the role-specific assistant formerly known as Sales Copilot), and Microsoft Teams. Gong’s revenue-ai engine will ingest Dynamics 365 CRM data—opportunities, accounts, contacts—and layer its own call, email, and meeting intelligence on top. The combined signals feed into Copilot for Sales, so a seller can ask a natural-language question inside Outlook or Teams and receive a Gong-derived answer that references both the CRM record and the actual conversation history.
From a licensing standpoint, Gong continues to sell its platform directly, but executives say the Marketplace route is designed for organizations that want unified procurement, consolidated billing, and the ability to blend Gong spending into their overall Microsoft financial picture.
What This Means for Sales Teams
For the seller at the desk, the most visible change will be the Copilot for Sales pane. Instead of switching between Dynamics 365 and a separate Gong tab, the seller can highlight a contact’s name in an Outlook email, click the Copilot icon, and see a summary of that buyer’s recent conversations, next-step recommendations, and a deal-health score—all without leaving the email client. The experience is the same inside Teams during a live meeting: a real-time transcription surface appears, highlighting risky phrases or competitor mentions that Gong’s AI has been trained to flag.
Gong’s core revenue-intelligence features—interaction analytics, deal-risk forecasting, and account-team coaching—are unchanged, but the packaging inside Microsoft’s ecosystem trims several clicks. Early adopters spotted during the private preview, including two Fortune 500 manufacturing firms, reported that the combined Copilot-Gong workflow reduced the time needed to update a CRM opportunity after a call by roughly 30 seconds per interaction. Over tens of thousands of calls, that adds up.
Managers get the same inline insights. In Dynamics 365, a pipeline view now includes a Gong column that displays the AI-generated “likelihood to close” score next to the manual forecast, making it easier to compare gut feel with data. Team-wide dashboards in Power BI can also pull Gong data through the native connector, so revenue-operations analysts don’t have to maintain a separate ETL process.
For IT Administrators
The Marketplace listing brings Gong under the same admin controls as any other Microsoft-purchased app. Administrators can assign Gong licenses through the Microsoft 365 admin center, govern access with Azure Active Directory groups, and enforce conditional-access policies—for example, requiring multi-factor authentication before a rep can view call transcripts. This is a significant shift from Gong’s standalone platform, which required its own user-management portal and a separate SAML federation setup.
Data residency will matter to regulated industries. Microsoft says the Gong add-on respects the tenant’s data-boundary settings. If an organization has configured Dynamics 365 to store data in the European Union, the Gong integration will process and store call recordings and transcripts in the same region. Gong’s privacy and compliance certifications—SOC 2 Type II, ISO 27001, GDPR—are now joined by Microsoft’s own attestations, including HIPAA alignment for U.S. healthcare customers.
Admins should also note that the integration uses the Power Platform connector framework underpinning Dynamics 365. That means custom security roles can limit which sellers see call transcripts or deal-risk scores. A catch: the feature requires Dynamics 365 Sales Enterprise or Premium licenses; the cheaper Sales Professional tier is not supported. Organizations still on the legacy Dynamics 365 Customer Engagement plan will need to migrate first.
Billing is prorated monthly through the Microsoft commerce system. Microsoft’s published price list shows a per-user-per-month rate roughly 8–12 % higher than Gong’s direct-sale equivalent, reflecting the Marketplace surcharge, but volume discounting under an EA can erase that gap. Existing Gong customers who switch to Marketplace billing must cancel their direct contracts first, which involves a one-time data-reconciliation process that Gong’s support team handles.
For Dynamics 365 Developers and Integrators
Under the hood, the Gong Revenue AI integration exposes a set of APIs that ISVs and in-house developers can use to build custom experiences. The primary endpoint is the Gong Interaction API, now embedded inside the Dataverse connector, which returns structured JSON for every call, email, or meeting that Gong has analyzed. Developers can query by opportunity ID, by seller, or by date range, and the response includes fields such as “talk-to-listen ratio,” “deal-health indicators,” and “key topics.”
Two new Dataverse virtual tables appear after the solution is installed: msdyn_gong_interaction and msdyn_gong_dealrisk. These tables are read-only from the Dataverse side, but they allow canvas apps and model-driven apps to surface Gong insights without calling an external API. For example, a custom account-triage app could display a color-coded banner—green, yellow, red—driven by Gong’s risk score, next to the standard Dynamics account form.
Microsoft has published a reference implementation on its Power Platform samples repository, showing how to combine AI Builder sentiment analysis with Gong’s risk flags to auto-escalate at-risk deals to a sales manager via an adaptive card in Teams. The sample code also includes a Power Automate flow that triggers when a call transcript mentions a competitor’s product name more than three times in a single meeting, creating a task in Dynamics 365 for the competitive-intelligence team.
Developers should be aware of rate limits: the virtual table connector permits 500 API calls per minute per tenant during business hours, and 1,200 calls outside peak windows. For high-volume scenarios—such as nightly batch jobs that score every open opportunity—Gong recommends using the bulk export tool available through the Gong admin console, which can dump a data set directly into Azure Blob Storage or a customer-owned Synapse workspace.
A Timeline of Gong and Microsoft’s Growing Partnership
Gong’s arrival on the Marketplace is the culmination of a three-year engineering project that started with a basic Teams integration. In 2023, Gong added the ability to record and transcribe Teams calls from its own Zoom-like interface. A year later, it released a sidebar app for Teams that allowed sellers to view deal insights during a meeting, but it required users to pivot between the Gong tab and the Dynamics 365 tab inside the same meeting window.
The deeper Copilot integration was first hinted at during Microsoft Ignite 2025, when CEO Satya Nadella demonstrated a “conversational intelligence” connector for Dynamics 365 that could blend CRM data with call analytics. Attendees noticed a Gong logo in the slide deck’s partner slide, but neither company would confirm the partnership at the time. Behind the scenes, a joint engineering team was building the connector that now surfaces Gong data inside Copilot for Sales.
Three months ago, Microsoft updated its Marketplace policies to allow third-party AI applications to be treated as “eligible Azure services” for consumption-commitment calculations, effectively clearing the way for revenue-intelligence tools like Gong, Clari, and People.ai to list on the Marketplace without financial penalty to the buyer. Gong’s listing went live within 24 hours of the policy change taking effect.
How to Get Started
Organizations that already use Gong and Dynamics 365 can switch to the Marketplace version in three steps. First, an IT administrator with billing privileges visits the Microsoft 365 admin center, searches for “Gong Revenue AI” in the Marketplace section, and purchases the desired number of licenses. Second, they install the solution from the Power Platform admin center—the package includes the two virtual tables, the Copilot for Sales extension, and the Teams integration button. Third, they assign licenses to users and configure the data-consent policy that governs which calls are recorded. In most tenants, this can be done in under an hour, based on Microsoft’s deployment guide.
Companies new to Gong can start with a 30-day trial offered through the Marketplace listing. The trial provisions 15 seats and connects to a sandbox Dynamics 365 environment, letting teams test the Copilot flow with their own CRM data. Gong provides a guided setup wizard that maps Dynamics 365 fields—opportunity amount, close date, stage—to Gong’s internal data model, a process that previously required a solution architect.
One practical tip from the early-adopter community: turn on the “Copilot summarization” feature before enabling call recording. Doing so ensures that Gong’s AI has enough CRM context to generate accurate meeting summaries from the first call, rather than waiting for the model to learn the correlation between speech patterns and CRM fields across several meetings.
For organizations that need to comply with strict privacy regulations, Microsoft recommends using the new “transcript anonymization” toggle inside Power Platform admin. When enabled, it strips personally identifiable information from call transcripts before they reach the Gong engine, while still allowing Gong’s AI to analyze sentiment and risk. The toggle is off by default, so admins must activate it if needed.
The Road Ahead
Gong’s Marketplace listing is more than a procurement convenience. It signals that Microsoft’s commercial-ecosystem strategy now treats specialized vertical AI tools as first-class citizens alongside its own Copilot products. Industry analysts expect similar moves from other conversational-intelligence vendors—Chorus, Jiminny, and Otter.ai have all been spotted in Microsoft’s partner directory—and that could reshape how enterprise buyers assemble their sales-tech stacks.
For Windows users, the news is a reminder that the Microsoft ecosystem continues to expand beyond the operating system. The same Azure Active Directory identity that unlocks a Windows 11 desktop now also grants a seller access to an AI-powered revenue coach inside Outlook. As the Copilot framework matures, the line between “Microsoft software” and “third-party accessory” will blur further, which ultimately benefits IT buyers who prize simplicity and integrated procurement.