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WKD's 30th Anniversary Relaunch: A £10M Creative Gamble in the Evolving RTD Market

WKD, the iconic British ready-to-drink (RTD) brand known for its vibrant blue bottles and cheeky marketing, is embarking on a bold £10 million creative programme to spearhead its 30th-anniversary...

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WKD's 30th Anniversary Relaunch: A £10M Creative Gamble in the Evolving RTD Market

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